Sweden Offers Up Some Co-branding Swag
For those of you who don’t know Sweden–you know the country that’s bought us IKEA–has come out with its own brand identity. And it’s just everything you would expect out of Sweden: sleek design, sans-serif font, and of course, enough yellow to make Big Bird jealous. The brainchild of Söderhavet, the identity packet offers companies guidelines on how to align themselves with the land of the Smörgåsbord. Check out the video for more info!
Links:5 Preview, Brand awareness, Branding, Branding tools, Claesson Koivisto Rune, Co-Brand, Co-branding, Country Co-branding, Designs, H&M, Sweden, Swedish Designers