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After years of working in marketing, branding consultant Bolanile Maté is furthering her search for #honestbrands—businesses that aim to put ethical quality over capitalistic quantity. Discover new products, people and the strategies that makes them honest.
BE BETTER PARIS KIND OF JUST HAPPENED.
While consulting businesses (and sometimes lecturing) on branding, an idea formed: (quick breakdown of said idea)
1. Why not create videos, focusing on brands that take pride in making quality honest products? (rhetorical)
2. Let’s give consumers a choice between these transparent companies and companies who are shrouded in mystery.
3. And while we are at it, let’s chat about their strategies, to help inspire new businesses.
So here we are.
ASSEMBLING OUR CREATIVE TEAM
Be Better Paris is all about nourishing new talent:
We got Omer Majiauk who helps with all the visual imagery.
Julita Przybyla who captures daily silliness
Gilles Mate of ERR REC giving us the pimp soundtracks
And of course, yours truly, B. Maté, with about 20 years experience in marketing and branding (she’d like to thank water, avocados and moisturizer).