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IKEA gets into the Halloween spirit

Advertising Campaign

IKEA gets into the Halloween spirit

IKEA gets into the Halloween spirit

Nothing like channeling an iconic movie to make a lasting impression. For this Halloween the Scandinavian giant used Stanley Kubrick‘s “The Shining” to show how spooky riding through the store on a tricycle can be. Sure in the end it was all in the kids imagination, but it was a creative way for IKEA to promote its late hours. And though I doubt it will cause any nightmares, the ad should conjure up just the right amount of recall.

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